Marketing the E-business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Harris, Lisa/ Dennis, Charles 作者

译者

2007-12 出版日期

368 页数

$ 67.74 价格

丛书系列

9780415965019 图书编码

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Marketing the E-business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, "Marketing the eBusiness, Second Edition" unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: mobile marketing; social networking and blogging; e-segmentation; and, customer relationship marketing online. Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

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