American Automobile Advertising, 1930-1980 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Stevenson, Heon 作者

译者

2008-9 出版日期

267 页数

$ 84.75 价格

丛书系列

9780786436859 图书编码

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American Automobile Advertising, 1930-1980 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Automobile Advertising, 1930-1980 在线电子书图书描述

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years. Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of impo

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