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Developing the Public Relations Campaign 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bobbitt, Randy/ Sullivan, Ruth 作者

译者

2008-7 出版日期

288 页数

$ 123.17 价格

丛书系列

9780205569908 图书编码

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Developing the Public Relations Campaign 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process-the PIE chart-that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

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