Corporate Social Responsibility in India 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Agarwal, Sanjay K. 作者

译者

2008-5 出版日期

352 页数

$ 33.84 价格

丛书系列

9780761936282 图书编码

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发表于2024-11-24

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Corporate Social Responsibility in India 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact. The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.

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