List of Illustrations p. viii
List of Tables p. ix
Contributors p. x
Preface p. xiv
Part 1 Conceptual Issues p. 1
1 Using Theory to Inform Content Analysis p. 3
2 Linking Content Analysis and Media Effects Research p. 15
Part 2 Research Design Issues p. 33
3 Defining and Measuring Key Content Variables p. 35
4 Sampling and Content Analysis: An Overview of the Issues p. 53
5 Reliability for Content Analysis p. 67
6 Research Ethics in Content Analysis p. 88
Part 3 Case Studies p. 97
7 Teens and the New Media Environment: Challenges and Opportunities p. 99
8 Sexually Explicit Content Viewed by Teens on the Internet p. 116
9 (De)coding Television's Representation of Sexuality: Beyond Behaviours and Dialogue p. 137
10 Linking Media Content to Media Effects: The RAND Television and Adolescent Sexuality Study p. 154
11 Health Messages on Prime-time Television: A Longitudinal Content Analysis p. 173
12 Receiver-oriented Message Analysis: Lessons from Alcohol Advertising p. 192
13 Violent Video Games: Challenges to Assessing Content Patterns p. 211
Part 4 The Big Picture p. 231
14 Non-academic Audiences for Content Analysis Research p. 233
15 Advancing the Science of Content Analysis p. 246
Subject index p. 259
Author index p. 265
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