Successfully Doing Business/Marketing In Eastern Europe

Successfully Doing Business/Marketing In Eastern Europe pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Kaynak, Erdener/ Kirpalani, V. H./ Garbarski, Lechoslaw
出品人:
页数:244
译者:
出版时间:2008-11
价格:$ 141.25
装帧:
isbn号码:9780789032720
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"Successfully Doing Business/Marketing in Eastern Europe" is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, "Successfully Doing Business/Marketing in Eastern Europe" is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

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