The Global Public Relations Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sriramesh, Krish 作者

译者

2009-1 出版日期

992 页数

$ 355.95 价格

丛书系列

9780415995139 图书编码

The Global Public Relations Handbook 在线电子书图书标签: 传播学 PR

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发表于2024-11-27

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The Global Public Relations Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Global Public Relations Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Global Public Relations Handbook 在线电子书图书描述

Expanding on the theoretical framework for studying and practicing public relations around the world, "The Global Public Relations Handbook, Expanded and Revised Edition" extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers 20 new chapters in addition to the original contents. It includes 14 additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

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