Advertising as Multilingual Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kelly-Holmes, Helen 作者

譯者

2008-9 出版日期

224 頁數

$ 45.20 價格

叢書系列

9780230217065 圖書編碼

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發表於2024-11-10

Advertising as Multilingual Communication 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising as Multilingual Communication 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising as Multilingual Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising as Multilingual Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising as Multilingual Communication 在線電子書圖書描述

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. Helen Kelly-Holmes examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. On the one hand, advertising and other market discourses use multilingualism by accentuating linguistic differences in order to sell products and services associated with a particular language, country or region. On the other hand, advertising responds to situations that are bi- or multi-lingual in nature by problematizing and attempting to overcome multilingual realities.

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