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Electronic Media Criticism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Orlik, Peter B. 作者

译者

2009-1 出版日期

560 页数

$ 248.60 价格

丛书系列

9780415995368 图书编码

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Electronic Media Criticism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Electronic Media Criticism 在线电子书图书描述

"Electronic Media Criticism" introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

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