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Designing Effective Web Surveys 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Couper, Mick P. 作者

译者

2008-9 出版日期

416 页数

$ 82.49 价格

丛书系列

9780521717946 图书编码

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Designing Effective Web Surveys 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Designing Effective Web Surveys 在线电子书图书描述

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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