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Process-Based Strategic Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kuhn, Richard 作者

Clark, Anthony 译者

出版日期

363 页数

$ 90.34 价格

丛书系列

9783540685791 图书编码

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发表于2024-11-30

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Process-Based Strategic Planning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Process-Based Strategic Planning 在线电子书图书描述

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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