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Krugman, Edward P. 作者

译者

2008-5 出版日期

354 页数

$ 107.29 价格

丛书系列

9780805857887 图书编码

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Consumer Behavior and Advertising Involvement 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumer Behavior and Advertising Involvement 在线电子书图书描述

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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