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Handbook of Tourist Behavior 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kozak, Metin (EDT)/ Decrop, Alain (EDT) 作者

译者

2008-12 出版日期

286 页数

$ 178.54 价格

丛书系列

9780415993609 图书编码

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Handbook of Tourist Behavior 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Handbook of Tourist Behavior 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Handbook of Tourist Behavior 在线电子书图书描述

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. "The Handbook of Tourist Behavior" will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

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