Entrepreneurial Small Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jerry Katz 作者

McGraw-Hill/Irwin

译者

2010-02-24 出版日期

800 页数

$ 259.90 价格

Hardcover

丛书系列

9780073381572 图书编码

Entrepreneurial Small Business 在线电子书图书标签: 英文原版 textbook 2013

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Entrepreneurial Small Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Entrepreneurial Small Business 在线电子书图书描述

"Entrepreneurial Small Business" ("ESB") provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

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