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Hospitality Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Neil Wearne ; revised by Alison J. Morrison 作者

Oxford : Butterworth-Heinemann

译者

1996-2 出版日期

256 页数

$ 67.74 价格

丛书系列

9780750626880 图书编码

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发表于2024-11-26

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Hospitality Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Hospitality Marketing" is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. "Hospitality Marketing" aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. This book is packed with international examples of good practice. It contains questions for discussion or revision. It includes lists of options for application of theory.

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