This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform. * Introduces you to Magento, the fastest-growing open source e-commerce platform * Demonstrates how to configure and use Magento * Covers how to customize Magento and develop extensions for the Magento platform What you'll learn * How to install and set up a Magento based e-commerce web site * How to effectively manage products, customers, and orders * How to sell products through Magento * How to design a custom Magento web site * How to add content to your Magento web site * How to create your own Magento extensions Who this book is for Current and prospective web site designers and web developers, and small business owners who want an online presence. Table of Contents * Introduction to Magento * Installing Magento * The Public Interface Walk-through * The Administration Interface Walk-through * Working with Products * Working with Customers * Working with Orders * Configuring Magento * Customizing Magento's Appearance * Magento Extensions * Application Programming Interface (API) * Tips and Tricks