E-Commerce 2010 (6th Edition)

E-Commerce 2010 (6th Edition) pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Kenneth Laudon
出品人:
页数:912
译者:
出版时间:2009-11-21
价格:USD 178.67
装帧:Hardcover
isbn号码:9780136100577
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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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