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Proven Strategies in Competitive Intelligence 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John E. Prescott 作者

Wiley

译者

2001-2-15 出版日期

288 页数

USD 65.00 价格

Hardcover

丛书系列

9780471401780 图书编码

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Proven Strategies in Competitive Intelligence 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Proven Strategies in Competitive Intelligence 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.* The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team* Numerous case studies vividly illustrating cutting-edge CI techniques in action

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