Permission Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Seth Godin 作者

Pocket Books

译者

2007-2-5 出版日期

256 页数

£ 10.16 价格

Paperback

丛书系列

9781416526667 图书编码

Permission Marketing 在线电子书图书标签: 商业管理市场营销

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发表于2025-01-22

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Permission Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Permission Marketing 在线电子书图书描述

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

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