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Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roger Blackwell 作者

INTERNATIONAL THOMSO

译者

2005 出版日期

816 页数

355.00元价格

Paperback

丛书系列

9780324378320 图书编码

Consumer Behaviour 在线电子书图书标签: 论文 textbook marketing

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Consumer Behaviour 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

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