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International Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roger Bennett 作者

Kogan Page

译者

2002-12-17 出版日期

362 页数

USD 35.00 价格

Paperback

丛书系列

9780749438081 图书编码

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International Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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International Marketing 在线电子书图书描述

This manual on international marketing is designed for students of the subject, as well as practitioners wanting to maximize their impact abroad. Seeking to take a straightforward approach, the volume explores the current issues in international marketing, including the tactical, operational and strategic issues at play in global marketing. This third edition is revised and features case studies and teaching materials. It is accompanied with a free CD-ROM. Section One explores the trading environment, covering international trade, regional analysis techniques and territories including the North Atlantic, Pacific Rim and the Third World. The second section examines organizing for international markets, covering market research, market screening techniques, entering international markets, export methods, global products, global pricing, international advertising, and more.

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