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Leslie Gaines-Ross 作者

Wiley

译者

2002-12-20 出版日期

288 页数

USD 50.00 价格

Hardcover

丛书系列

9780471268079 图书编码

CEO Capital 在线电子书图书标签: 职场

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CEO Capital 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure. CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

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