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Small Business E-Commerce Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ian Chaston 作者

Palgrave Macmillan

译者

2004-01-03 出版日期

300 页数

USD 75.00 价格

Paperback

丛书系列

9781403912329 图书编码

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发表于2024-11-10

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Small Business E-Commerce Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Small Business E-Commerce Management 在线电子书图书描述

"E-commerce for Small Business" uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

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