International Marketing Strategy

International Marketing Strategy pdf epub mobi txt 电子书 下载 2025

出版者:South Western Educational Publishing
作者:Isobel Doole
出品人:
页数:462
译者:
出版时间:2008-1-1
价格:USD 75.95
装帧:Paperback
isbn号码:9781844807635
丛书系列:
图书标签:
  • Marketing 
  •  
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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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