How They Blew It 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jamie Oliver 作者

Kogan Page

译者

2010-08-28 出版日期

224 页数

USD 19.95 价格

Paperback

丛书系列

9780749460655 图书编码

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发表于2024-09-20

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How They Blew It 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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《How They Blew It》这本书从具体案例入手，描写了一批著名企业家和管理者们的升腾与陨落。从名噪一时的上海首富周正毅，到将Worldcom推上美国通讯公司第二把交椅的CEO Bernie ebbers，从雷曼兄弟的末代掌门人dick fuld到德国最大的药品批发商Adolf Merckle，书中所述的人物无一不是闻名全球的商界精英，又无一不是企业遭遇巨额损失之后的众矢之的。失败的经验往往比成功的经验更值得借鉴。《战国策》有云：“前世之不忘，后事之师。”

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How They Blew It is about people who did something remarkable: they all built huge business empires worth millions, if not billions. Then they all did something unbelievable: they managed to lose it.

How They Blew It tells the story of16 business leaders who went from paramount success to abject failure, resulting in the collapse of some of the world's most famous and supposedly successful businesses. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.

This book isn't a turgid or forensic examination of the rights and wrongs of each case; rather, it seeks to get into the minds of the people behind the business disasters and ask, “Why on earth did they do that?”It pin-points pitfalls and highlights destructive personality traits, helping readers avoid making similar mistakes. From mega US corporate catastrophes, such as Lehman Brothers, Bear Stearns, WorldCom and Enron, to UK, European, Russian and Chinese business disasters, this book looks at the people, the passion and ego at the heart of entrepreneurship.

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