What Clients Love 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


What Clients Love

简体网页||繁体网页
Harry Beckwith 作者
Business Plus
译者
2010-6-10 出版日期
304 页数
USD 14.99 价格
Paperback
丛书系列
9780446556026 图书编码

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发表于2024-11-10


What Clients Love 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

What Clients Love 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

What Clients Love 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

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