Integrated Marketing Communications (Cim Student Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tony Yeshin 作者

Butterworth-Heinemann

译者

1999-07-13 出版日期

320 页数

USD 39.95 价格

Paperback

丛书系列

9780750619233 图书编码

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Integrated Marketing Communications (Cim Student Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

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