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Carol M. Lehman 作者

South-Western College Pub

译者

2010-2-19 出版日期

656 页数

USD 196.95 价格

Hardcover

丛书系列

9780324782172 图书编码

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Business Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today?s fast-paced business environment, communicating effectively with multiple audiences is more essential?and more challenging?than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

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