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Relationship Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Helen Peck 作者

Butterworth-Heinemann

译者

1999-06-07 出版日期

509 页数

USD 75.95 价格

Hardcover

丛书系列

9780750636261 图书编码

Relationship Marketing 在线电子书图书标签: 市场营销 marketing

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Relationship Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Relationship Marketing 在线电子书图书描述

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside "Relationship Marketing": bringing quality, customer service and marketing together' and "Relationship Marketing for Competitive Advantage": winning and keeping customers', this new title provides readers with insights into marketing in the 21st century. A major addition to relationship marketing literature, it supports the relationship marketing titles that we already publish successfully. The author team is amongst the UK's leading authorities in the sector.

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