The Connected Customer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Wuyts, Stefan; Dekimpe, Marnik G.; Gijsbrechts, Els 作者

Routledge Academic

譯者

2010-01-20 出版日期

376 頁數

USD 69.95 價格

Hardcover

叢書系列

9781848728370 圖書編碼

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The Connected Customer 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Connected Customer 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Connected Customer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Connected Customer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

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