James C. Humes, author of a prize-winning Churchill biography and a speechwriter for five presidents, has written an invaluable and original book that is a primer both on the art of delivering an effetivee speech and on the art of writing one.
It is a instructive book on oral communication, especially on how to make effective and convincing speeches as a influencial leader.
Sir Winston's Formular was introduced in this book:
1 strong beginning
2 one theme
3 simple language
4 pictures
5 emotional ending.
The book was based on the author's study on the great American leaders' speeches and his own experience as a speech writer.
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