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Cahill, Dennis J. 作者

译者

1996-2 出版日期

164 页数

1012.00元价格

丛书系列

9780789060051 图书编码

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发表于2024-09-20

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Internal Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In today's business world, competence is no longer enough in an employee—competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness—and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

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