Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
學廣告的同學們是多麼幸福啊 天天看這麼華麗又有趣的書~~~
评分學廣告的同學們是多麼幸福啊 天天看這麼華麗又有趣的書~~~
评分學廣告的同學們是多麼幸福啊 天天看這麼華麗又有趣的書~~~
评分學廣告的同學們是多麼幸福啊 天天看這麼華麗又有趣的書~~~
评分學廣告的同學們是多麼幸福啊 天天看這麼華麗又有趣的書~~~
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有