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Hair, Joseph F. 作者

译者

2009-9 出版日期

560 页数

0 价格

丛书系列

9780538743921 图书编码

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Sales Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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SALES MANAGEMENT: BUILDING CUSTOMER RELATIONSHIPS AND PARTNERSHIPS, International Edition is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

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