Media Programming 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Eastman, Susan Tyler 作者

譯者

2008-2 出版日期

480 頁數

$ 55.75 價格

叢書系列

9780495503071 圖書編碼

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發表於2024-09-20

Media Programming 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Programming 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Programming 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Media Programming 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Programming 在線電子書圖書描述

Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, International Edition, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, International Edition, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.

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