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Brown, Tom J.; Churchill Jr., Gilbert A. 作者

译者

2009-1 出版日期

624 页数

0 价格

丛书系列

9781439041406 图书编码

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Basic Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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