C-Scape 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


C-Scape

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Larry Kramer 作者
HarperBusiness
譯者
2010-11-01 出版日期
304 頁數
USD 27.99 價格
Hardcover
叢書系列
9780061984976 圖書編碼

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C-Scape 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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C-Scape 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



C-Scape 在線電子書 用戶評價

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every business is a media business

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every business is a media business

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every business is a media business

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every business is a media business

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every business is a media business

C-Scape 在線電子書 著者簡介


C-Scape 在線電子書 著者簡介


C-Scape 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

C-Scape 在線電子書 圖書描述

A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape , Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.

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