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Murray, David Kord 作者

译者

2010-10 出版日期

292 页数

117.00元价格

丛书系列

9781592405800 图书编码

Borrowing Brilliance 在线电子书图书标签: 激情创意创业信息 Brilliance Borrowing

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Borrowing Brilliance 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Borrowing Brilliance 在线电子书图书描述

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

??Defining-Define the problem you're trying to solve.

??Borrowing-Borrow ideas from places with a similar problem.

??Combining-Connect and combine these borrowed ideas.

??Incubating-Allow the combinations to incubate into a solution.

??Judging-Identify the strength and weakness of the solution.

??Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

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