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Calder, Bobby J. 编作者

译者

2010-9 出版日期

426 页数

217.00元价格

丛书系列

9780470580141 图书编码

Kellogg on Marketing 在线电子书图书标签: markeing Marketing Kellogg 技能提高

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Kellogg on Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Kellogg on Marketing 在线电子书著者简介

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Kellogg on Marketing 在线电子书图书描述

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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