Copycats 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Shenkar, Oded 作者

译者

2010-5 出版日期

224 页数

$ 33.84 价格

丛书系列

9781422126738 图书编码

Copycats 在线电子书图书标签: 创新模仿商业战略经济战略管理山寨 Nonfiction Finance

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Copycats 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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乔布斯说过: Innovation distinguished between a leader and a follower。然而这本书完全打破人们对于创新和模仿的定义。我们所认为的那些创新先锋们：IBM，MCDONALDS，APPLE， MICROSOFT等等，都是成功的模仿者而并非其商业模式的创新者。中国的创业者们和企业家们将会从此书中得到启发。

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Copycats 在线电子书著者简介

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Copycats 在线电子书图书描述

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.

In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.

Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:

· How to select the right model to imitate

· How to avoid oversimplification of a model

· Which imitation strategy to use

· How to prepare and execute an implementation plan

Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

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