Marketing Communications:A European Perspective 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Marketing Communications:A European Perspective

简体网页||繁体网页
Patrick De Pelsmacker 作者
FT Prentice Hall
译者
2007 出版日期
648 页数
£69.99 价格
Softcover
丛书系列
9780273706939 图书编码

Marketing Communications:A European Perspective 在线电子书 图书标签: Marketing  D1、商科   


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Marketing Communications:A European Perspective 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Communications:A European Perspective 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Communications:A European Perspective 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Marketing Communications:A European Perspective 在线电子书 著者简介

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium.

Maggie Geuens is Associate Professor of Marketing at the University of Ghent, and Academic Director of the Brand Management Centre at the Vlerick Leuven Gent Management School.

Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.


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Marketing Communications:A European Perspective 在线电子书 图书描述

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.

Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald’s.

This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

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