Advertising Empire 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Advertising Empire

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David Ciarlo 作者
Harvard University Press
譯者
2011-1-3 出版日期
462 頁數
USD 54.00 價格
Hardcover
叢書系列
9780674050068 圖書編碼

Advertising Empire 在線電子書 圖書標籤: 英文版  種族  帝國史  曆史  Германия  culture  Deutsches-Reich   


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發表於2024-06-16

Advertising Empire 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising Empire 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising Empire 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Advertising Empire 在線電子書 著者簡介

David Ciarlo is Assistant Professor of History at the University of Colorado at Boulder.


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Advertising Empire 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising Empire 在線電子書 圖書描述

At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the 'African native' had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.

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