This accessible, well-written book is a must-have for the aspiring MBA applicant. The 2nd edition of "MBA Admissions Strategy" is an essential guide to the four aspects of a successful, competitive business school application: competitive strategy, profile development, essay management, and writing technique. It takes candidates through the process of producing an application, step by step, with the primary emphasis on the essays. It starts by analyzing the sets of attributes business schools look for, as well as how to negotiate the filters they use in screening applicants. The book outlines a system for candidates to identify the competitive value in their background and how to construct and position an application profile from this and turn it into a compelling message. It then deals with the essay question types that applicants face and how to fit their profile message to them: how to know what to write, which essay to write it in, and how to write it well. Ten key MBA question archetypes are discussed, along with the best answer s strategies for each. Templates for organizing specific essays are given. Solutions for improving expression and avoiding essay pitfalls are suggested and explained. This is an essential resource for ensuring that your application is a winning one.