Quantitative Models in Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Philip Hans Franses 作者

Cambridge University Press

譯者

2010-6-10 出版日期

224 頁數

GBP 26.99 價格

Paperback

叢書系列

9780521143653 圖書編碼

Quantitative Models in Marketing Research 在線電子書圖書標籤: 計量經濟學 Econometrics Business

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發表於2024-11-26

Quantitative Models in Marketing Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Quantitative Models in Marketing Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Quantitative Models in Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Quantitative Models in Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Quantitative Models in Marketing Research 在線電子書圖書描述

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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