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Football Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bridgewater, Sue 作者

译者

2010-4 出版日期

208 页数

398.00元价格

丛书系列

9780230232532 图书编码

Football Brands 在线电子书图书标签: 足球文化品牌

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发表于2024-12-28

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Football Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Football Brands 在线电子书图书描述

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

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