Business Analytics for Sales and Marketing Managers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gert H. N. Laursen 作者

John Wiley & Sons

译者

2011-4-15 出版日期

256 页数

GBP 39.99 价格

Hardcover

丛书系列

9780470912867 图书编码

Business Analytics for Sales and Marketing Managers 在线电子书图书标签: BI 数据分析学习 O'Reilly BA

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Business Analytics for Sales and Marketing Managers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Business Analytics for Sales and Marketing Managers 在线电子书图书描述

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Business Analytics for Sales and Marketing Managers 在线电子书下载 mobi epub pdf txt 在线电子书下载

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