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The Consuming Instinct 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gad Saad 作者

Prometheus Books

译者

2011-6-21 出版日期

374 页数

USD 25.00 价格

Hardcover

丛书系列

9781616144296 图书编码

The Consuming Instinct 在线电子书图书标签: 心理学营销消费决策行为消費心理學心智 X1

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The Consuming Instinct 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Consuming Instinct 在线电子书图书描述

This title provides an intelligent and entertaining look at how evolution has had a profound influence on our consumer behaviour. What do all successful fast-food restaurants have in common? Why are women more likely to become compulsive shoppers? Why are men more likely become addicted to pornography? The answer to these intriguing questions is 'the consuming instinct' - the underlying evolutionary basis for most of our consumer behaviour. "The Consuming Instinct" is a highly informative and entertaining book that explores the vibrant new field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. While culture is important, this book demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.

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