It's Not What You Sell, It's What You Stand For 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


It's Not What You Sell, It's What You Stand For

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Spence, Roy M., Jr.; Rushing, Haley; 作者
譯者
2011-10 出版日期
315 頁數
102.00元 價格
叢書系列
9781591844471 圖書編碼

It's Not What You Sell, It's What You Stand For 在線電子書 圖書標籤: 廣告  原版  inspiration  Marketing   


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It's Not What You Sell, It's What You Stand For 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

It's Not What You Sell, It's What You Stand For 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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It's Not What You Sell, It's What You Stand For 在線電子書 圖書描述

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose cana (TM)t just be words on paper. It has to get under the skin of every member of your organization a " like Southwesta (TM)s purpose of a oedemocratizing the skiesa or Wal-Marta (TM)s of a oesaving people money so they can live better.a If you get it right, your people will feel great about what theya (TM)re doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your organizationa (TM)s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions: a What do we really stand for?a Do our employees feel like what they do matters?a Would our customers miss us if we ceased to exist?a Do we bring our purpose to life everywhere we can? Spencea (TM)s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and a " with a little luck a " make history.

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