Risk and Crisis Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Risk and Crisis Communications

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Walaski, Pamela 作者
译者
2011-9 出版日期
224 页数
506.00元 价格
丛书系列
9780470592731 图书编码

Risk and Crisis Communications 在线电子书 图书标签: crisis  communication  PR   


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发表于2024-11-23


Risk and Crisis Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Risk and Crisis Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Risk and Crisis Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies—including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic—it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.

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