Basics advertising 03

Basics advertising 03 pdf epub mobi txt 电子书 下载 2025

出版者:AVA Publishing SA
作者:Nik Mahon
出品人:
页数:184
译者:
出版时间:2011-9-26
价格:280.00元
装帧:Paperback
isbn号码:9782940411504
丛书系列:
图书标签:
  • 设计 
  • 思维 
  • 孜然君的资料库 
  • 创意 
  • advertising 
  • VisualCommunication 
  • Media 
  • GraphicDesign 
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Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.

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看的是中文版,非常好!脑袋想不到东西的时候适合看一看

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棒!

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看的是中文版,非常好!脑袋想不到东西的时候适合看一看

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看的是中文版,非常好!脑袋想不到东西的时候适合看一看

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