Basics advertising 03 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Nik Mahon 作者

AVA Publishing SA

译者

2011-9-26 出版日期

184 页数

280.00元价格

Paperback

丛书系列

9782940411504 图书编码

Basics advertising 03 在线电子书图书标签: 设计思维孜然君的资料库创意 advertising VisualCommunication Media GraphicDesign

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Basics advertising 03 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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看的是中文版，非常好！脑袋想不到东西的时候适合看一看

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Basics advertising 03 在线电子书图书描述

Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.

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